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How Small Online Schools Can Support Agencies and Recruiters

Writer's picture: Sona Lisa BoseSona Lisa Bose



Managing online English language schools can be challenging, but partnering with agencies and recruiters is one way schools of any size can expand their reach and impact. In a recent podcast interview, Scott Johnson of Swoosh English shared valuable insights into how his school supports external stakeholders' English requirements.


Scott explained that agencies and recruiters often don't know where to start when it comes to assisting candidates with English exams. They may lack the resources to provide in-house training or find the process of achieving exam passes time-consuming and expensive. This is where a partnership can be mutually beneficial. Schools like Swoosh English offer structured exam preparation programmes that deliver outcomes over a realistic period.


Importantly, Swoosh English makes its services accessible anywhere, anytime through digital delivery. Candidates no longer need to search unstructured online resources and waste time failing exams. A reputable school's structured programme guides them to overcome weaknesses and achieve a pass. This stops what Scott termed the "hamster wheel" of endless preparation.


When partnering with corporations, Scott believes schools must identify issues and immediately offer solutions. They should demonstrate how to get candidates exam passes and reassure stakeholders the school is trustworthy enough for their candidates. Swoosh English has achieved notable success, including helping over 3,000 candidates through a partnership with a US healthcare recruiter.


Scott also shared the heartening story of Swoosh English collaborating with a refugee agency to prepare 13 nurses for exams. Through additional pastoral support alongside preparation, many nurses achieved passes. This personal, impactful work motivates Scott as it changes lives. He emphasised the importance of establishing trust and an ethical approach when working with stakeholders.


Looking to the future, Scott remains optimistic about the growing English learning market but acknowledges it has become more competitive. Schools must differentiate themselves and foster collaboration, considering stakeholders' complete needs. Technology like AI could automate administrative tasks, allowing schools to focus on personal connection. With proactivity and trust-building, even small schools can thrive in this changing landscape.


Overall, Scott's insights demonstrate how personal and structured support can transform exam candidates' lives while meeting agencies' and recruiters' requirements. Partnering strategically in this way opens doors for schools of any size to expand their reach.




This blog post was written by Otter Ai and checked by a real life human!



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